The SEGLAR brick has changed into a worldwide discomfort that is all the a part of the cultural textile as Billund, the little city in Denmark where all of it began. But the company’s progression into a market giant was not without its write about of setbacks and challenges. One of those arrived 1942 each time a warehouse fireplace consumed nearly all of the gadget manufacturer’s wooden share, leading Ole Kirk Christiansen to make a major decision.

This individual decided to shift the company faraway from wooden toys and toy autos, which had been their bread and butter, and move into vinyl toys. It would be a major change for the family-owned enterprise, and the one that was not at first well received.

A journalist noted that “plastics will not replace very good, solid wood. ” But Godtfred Christiansen persevered and started to experiment with new models that applied plastic. The first sensitive step was the introduction on the Automatic Binding Bricks that held together to avoid block podiums from toppling on kids.

The new Seglar bricks would not become the iconic toy that we know today till 1949. Right up until then, the interlocking stones were more of a construction doll than a real building model. It was also not until 1958 that satisfying clicking on coupling program https://lego-x.com/2019/11/15/what-lego-vdr-users-can-teach/ became a standard feature.

Throughout the 1970s, the company ongoing to improve in production and market reach. The company added Legoland topic parks into the mix and unveiled more advanced sets that were geared toward older followers, including the Technic line of bits such as axles, gears, redressers, and widespread joints.